Well, really I mean the whole saying “Follow your heart, and the money will follow”. It’s the money part that’s the problem.
- What if your heart leads you to a market of people who don’t need or want what you’re offering?
- What if your heart leads you to a business that goes bankrupt because customers won’t pay for it?
- What if your heart leads you somewhere where you DO get plenty of money, but then you get burnt out & it’s not worth it?